Articles REVIEW:
Has remained an independent family business PatekPhillippe has been in the watch industry enjoyed a high the glory brand since its founding in 1839, its skilled watchmaking technology and highly sought details let the good name has been enjoying the best in the world watches. PatekPhilippe the president ThierryStern recent interview with WWD interview, to share some of the views and experiences of his family brand business. WWD: PatekPhilippe brand in the industry to maintain such a high reputation it? ThierryStern: PatekPhilippe able to maintain standards, our philosophy is to create the world's best watch because we have been using the same strategy, but also did not forget to be sure to continued to emerge. I believe that every consumer wants to see new products added, and thus we are constantly in the process of development into
　　Has remained an independent family business PatekPhillippe has been in the watch industry enjoyed a high honor, the brand its inception in 1839, skilled watchmaking technology and let the good name has been enjoying the best in the world watches the highly sought details . PatekPhilippe the president ThierryStern recent interview with WWD interview, to share some of the views and experiences of his family brand business.

　　WWD: PatekPhilippe brand in the industry to maintain such a high reputation for it?
　 　ThierryStern: PatekPhilippe able to maintain standards because we have been using the same strategy, our philosophy is to create the world's best watch, but they did not forget we must constantly. I believe that every consumer would like to see the addition of the new products, and therefore we are in the process of development continue to integrate into the new ideas, but insisted the essence uphold PatekPhilippe brand.
　　WWD: What new ideas to the brand it?
　 　ThierryStern: What I did was the introduction of new technology and new design for the brand, but it must not be overdone, just the beginning, I joined the gray surface, the family members do not agree with, but then they have gradually accepted, and today we can be seen in the PatekPhilippe watch the element many gray surface.
　　WWD: can give us some new ideas Liezi it?
　 　ThierryStern: Another novel approach is adding steel watch and diamond elements, the beginning, many people say you must be crazy, until the diamonds on the steel surface, but you look at this approach is very popular Yeah. There is, we re brought a wave of skeleton watches, plus modern superb technology, this traditional watch styling once again become a hot single product.
　　WWD: the new technology PatekPhilippe brand what it?
　 　The ThierryStern: new technologies so that we are able to produce those parts does not exist, of course, the PatekPhilippe this is a very successful brand, so I do not want to do too much to change, customer value has always been the essence of the concept is PatekPhillippe brand passed.
　　WWD: why PatekPhilippe brands have been able to keep the privatization of it?
　 　ThierryStern: We certainly would not consider the market, we lose our independence, because it would only make the watch we just want to do what you like, do not want to be other constraints.

　　WWD: PatekPhilippe watch production is much less, and you will be considered to increase production?
　 　ThierryStern: appropriate to increase the number of production, but certainly not in large quantities to increase production next year, an increase of up to 2%, and we do not want to affect the quality, and thus should be the amount of control within an appropriate range.
　　WWD: So in terms of price, whether it will consider the production of slightly lower entry price watches?
　 　ThierryStern: Our entry price is set at $ 18,000, the price will remain the same, and will have the decision to raise prices, reduce the price is bound to affect some parts of the function, will fundamentally affect the quality, I do not want to do this form of sacrifice.
　　WWD: many a man's watch brands by adding diamonds and other practices introduced Ms. table , then PatekPhilippe brand for women tabulation it?
　 　ThierryStern: the beginning, we tried this approach, but many female customer reaction we do not put their needs seriously, my wife Sandrine helm of the Ministry of the female form, because she is very aware of the needs of women, and this demand is also an important factor that can not be ignored Patek brand. Since then, we will fully understand the fashion trend of the female form, the production of women watch real favorite.