The giant new cooperation within the two areas the Rolex with top motorsport together hand in hand, the two sides have constantly striving for success, precision, excellence and innovation in their respective fields enthusiasm. The cooperation is part of the strategic decision-making Rolex, Rolex will be more rigorous selection of sponsored projects continue to be on the focus of the sponsorship support representative and has a huge global influence events.
Continue to break through the technical limit
Gian Riccardo Marini, CEO of Rolex Global, said: "For Rolex, this cooperation can be said that has taken an exciting step, the Formula One Championship and the Rolex cooperation can be described as a marriage made in heaven, like all the great cooperation, not self-evident. "He also added:" in our respective fields, Rolex, and Formula One Championship embodies the spirit of adventure, the desire to break through the top technology and technology boundaries and the pursuit of these qualities for the younger generation has a strong attractive. "and" our self-winding mechanical watch, for example, designed for professional racer build timepiece Oyster Perpetual Cosmograph Daytona (Oyster Perpetual Cosmograph Daytona), is a state-of-the-art innovation and technology with traditional craftsmanship crystal, all thanks to the the relentless pursuit enthusiasm of our engineers and watch artisans to detail. "Marini said. "Rolex watch is a symbol of outstanding performance and prowess pursuit of reliability, these two qualities are reflected in the Formula One championship in the past five decades, Rolex, and Formula One Championship two ambitions The aspirations of the partners, have been in their respective areas of growth for the world's leading brands, there are many excellent opportunities waiting for us to share in the future, "added Mr. Marini.
F1 ™ ideal partner
In the Formula One Group CEO Bernie Ecclestone seems, "There is no doubt that Rolex is the ideal partner for this the world's top sporting events in the Formula One Championship." Rolex brand, famously, the superior quality of its watch, as well as brand of the racing career passion and long-term support, these Rolex become our best partners. Formula One racing enthusiasts have long waiting this work, this marriage made in heaven eventually achieve them excited. Rolex has always been committed to supporting the sport, this spirit admirable. And because of this, Rolex watches and a Formula One race, teamed up a match made in heaven. "Ecclestone said as the official timekeeper of the contest and the official watch brand Rolex different venue of the Formula One Championship will provide timing services, the Rolex logo will also appear at all on the track and a number of corner Rolex with game The perfect fusion will gradually emerging in the next season.
Passion for motorsports, timeless
Rolex is concerned, the hand in the Formula One Championship from brands motorsport longstanding close ties. Rolex brand since the 1930s, had a close relationship with a number of well-known riders in the arena, including Sir Malcolm ▪ Campbell (Sir Malcolm Campbell), he was driving in 1935, at that time the fastest record holder of the World Land "Bluebird" (Bluebird) to break the 300 mph (483 km / h) record. , Sir Malcolm is wearing a Rolex Oyster watch to complete the feat. The late 1950s, the Swiss watchmaking outstanding get Florida Daytona International Speedway (Daytona International Speedway) formed a partnership. The name of the track in 1963, the Rolex named its launch watch designed for motorsport - the legendary chronograph Cosmograph Daytona (Cosmograph Daytona). Since the 1960s, Rolex invited to racing legend Sir Jack ▪ Stewart (Sir Jackie Stewart) joined the the excellent Rolex team spokesman, he is one of the most prestigious riders over the past 40 years of Formula One racing world. Jack the jazz had three foremost Formula One Championship, respectively, at 196, 1971 and 1973, and 27 times the race winner. 's Efforts to promote the safety of Formula One drivers in the 1970s won widespread praise.