G-Shock and interactive marketing company Blazinstar Experiential joint new in-store marketing campaigns to get the attention of consumers, and to continue to conduct its 30th anniversary.
G-Shock and Blazinstar Experiential concerted effort to create an art installation, the the custom sculpture will provide an interactive experience for consumers. Interactive camera system installed so that shoppers can be placed according to the type of pictures, then automatically upload to Facebook and G-Shock website.
Activities launched on November 8, and will continue until Christmas, and activities designed to communicate directly with the target audience of 18-30 years old G-Shock G-Shock positioned as influential trend brand. At the same time participants a raffle, a chance to win 250 pounds in the value of the Selfridges department store shopping spree. Week will send two watches during the event.
Photo booth is now placed in the Harrods department store in London, but will be transferred to Birmingham stopper Yang Fu Liqi department store (Selfridges), looked forward to a success in London.
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