Sonia Rykiel appointment discount Louis Vuitton couturier for the new artistic director Sonia Rykiel Geraldo da Conceicao is appointed as the new artistic director, the the Geraldo da Conceicao President, the current design director of Louis Vuitton brand women's division, will begin next month, he formally joined the Sonia Rykiel brand, expected in February next year, exhibition design for the brand's first series . Geraldo da Conceicao took over the post of April Crichton, April Crichton graduated from Central Saint Martins College, and served as creative director of Sonia Rykiel brand positions in September last year. Sonia Rykiel's show had been scheduled to be held at the Paris Fashion Week on September 28, but the brand has canceled the show, made ​​on behalf of the separate show the series of clothing in the showrooms of Paris to the media and buyers. Conceicao Mr. Miu Miu, Yves Saint Laurent brand before work, but also for Alber Elbaz, Tom Ford, Stefano Pilati played start.