August 5,, the London games at the title once more, its speak of brands of the instant and metropolis shares li ning to the half of the largest gain, and liu xiang unexpectedly fell down, and the way several whole can sponsor "vomiting blood"............. The linkage of the sports and economy therefore intuitive and vividly gift in our eyes.
Modern sports and economic closely additionally reflects in: if not plenty of cash within the, within the Olympic movement has been troublesome to reap the medallion. simply become China within the toilet facility 1st man in SunYang swimming, however additionally somebody points out its coaching fees as high as $ten million. And once he won the medallion of the athletes, within the face of the good honour except, and later wealth.
Also, if the lost "gold medal" halo. Athletes is additionally did not crash, like liu xiang, 2008 years within the Olympic Games before, speak of brand name as high as fourteen. Back once the sport, aforementioned over 2009 s solely four whole. Liu xiang of the London games for once more in 2012, only, Nike and Coca-Cola not out of the ranks of liu xiang sponsored.
The ancient greeks based the Olympic movement, isn't any longer simply human enjoyment place, or a good wealth of eighteen, let's examine the bright medallion within the athletic contest economy it.
The athletes financial gain = medallion + bonus + whole ambassador
After winning run sculptor Dan ecstasy, additionally to the enjoyment of defensive champions once more, immense economic advantages may additionally sculptor Dan could not restrain the necessary reason for the joy regarding, after all, a year of immeasurable yuan whole ambassador financial gain, isn't any touch of cash. therefore every winning athletes regarding the income?
【 liu xiang 】 advertising price plummeted
Liu xiang in Tuesday's accident within the preliminaries fall, no doubt, for several folks, painful, but the foremost excruciating affirmation is liu xiang speak of brands. The 2008 Olympic Games, liu xiang suddenly out of the race, not solely to the audience accident, additionally let most endorsements business lose confidence, lightweight is that the Olympic Games out of the race liu xiang, by his endorsement within the variety of enterprises solely strategically within the Nike newspaper page layout modification still support liu xiang of advert, the remainder of the foremost brands would have removed he speak of advertising or regulate play rate.
In March 2009, Chinese whole institute has issued a "liu xiang business price analysis report, aforementioned liu xiang of the business price of the very best peak in endorsement, up from fifteen million per unit, drop to but two million yuan level at that point, down 87%. though liu xiang in September 2009 once seven digits to come back to come back price commonplace, however and Peiping Olympic Games than before, still can't be mentioned within the same breath.
【 sculptor Dan 】 "advertising heavenly king" lay the Chinese position
In liu xiang aura of light, sculptor Dan became the primary Chinese sports idol. in step with Forbes' figures show, sculptor Dan 2007 earnings is one.7 million yuan, in 2008 won the Peiping athletic contest court game open champion straightaway once the surge to twelve.5 million yuan, in 2009 a lot of nearly fifteen million yuan RMB, sports in China is one among the known folks. starting in 2011, sculptor Dan replaced liu xiang become China sports advertising king. Olympic champion aura advantages has become the capital market a poster chain. August 5, once winning sculptor, 6, sculptor Dan speak of brand name li ning, once the gap of the stock value shocks all the far, afternoon accelerate pull to rise, this accrued by twelve.15%, to 4.430 metropolis greenbacks for, this is also the stock the biggest increase since nearly [*fr1] a year, as a result of it are often unreal.
Has the authority within the media, sculptor Dan year-round premium financial gain however $220000, except for the total year ought to be advertising revenue sculptor in additional than $2 million within the London games of the omnipotent once more, ordered a a lot of sculptor Dan China "advertising heavenly king" standing.
【 SunYang 】 can be part of "never sir" ranks
In the London games even take 400-1500-swimming title SunYang parvenu, price is additionally jumped line. several foreseen, SunYang can become a replacement generation of endorsements "sucked gold king". SunYangWei Po fans soared, and is close to hit the ten million mark.
SunYang then has become the most important brands area unit troubled to hunt "prey", each massive domestic and international brands are jam-pawncked on the SunYang this one "brand high speed train". He wears swim trunks, sporting swim cap, a target. SunYang use whole speedo sales soar. "SunYang in gulangyu beef turnip", "SunYang in Olympic Games sporting headphones" of this "creativity" additionally on the products.
SunYang good performance not just for China's swimming team created history, additionally build bets within the SunYang sponsor profit. in step with the twenty one st century economic report news, before the Olympic Games, SunYang already speak the Erie, 361 ° and coke, SunYang the proper performance of the Olympic Games can little question promote the advertising price, and also the company shaped a vital sign of positive news.
And people within the trade say, SunYang in London once the Olympic Games, which is that the Athens athletic contest liu xiang, compared to. Forbes unharness knowledge shows, liu xiang 2011 revenue of twenty eight.8 million yuan, in step with the estimate, SunYang from "please sir" or won't way.
Economic crisis has become "stingy" sponsor
As the world's most tasty sports event, the Olympic Games will continuously drawn to an oversized variety of sponsors. in step with country whole adviser company whole Finance latest report, the Olympic Games whole price a tide lifts all boats, currently has $47.5 billion to shoot, second solely $70.6 billion value of apple, is that the price of the second high whole, over $47.4 billion of network search large Google a lot of valuable.
The London organizing committee has been one.1 billion pound support financial gain
The London's Olympic eleven prime sponsors, besides recent face Coca-Cola, McDonald's (the Po), general electrical, omega, the source--some international well-known enterprise additionally list, like panasonic and samsung (the Po), magnoliopsid genus (the Po), dow chemical, VISA, etc. in step with reports, the London organising committee has currently sponsors get from all types of total one.1 billion pounds of financial gain. The international Olympic committee chairman mister Introduced the selling Department, the London games sponsor financial gain reached 750 million pounds of come back commonplace.
Sponsors into many millions, not have earned no compensate
But 2006 years starting in 2008, the clue seem natural event that has continuing and monetary crisis, let the enterprise is greatly reduced the Olympic sponsor.
The operations of the enterprise itself additionally greatly influences the sponsors behavior. Once support for the Olympic Games in 112 the kodak, thanks to its own loss had to exit the Olympic sponsors ranks.
In addition to economic scenario just about outside sponsors, sponsored each movement of objects to sponsor the Brobdingnagian effects. China's hurdles star liu xiang shattered the last athletic contest in before launching injury drop out of the race, the trade guess, this point out of the race to advertisers the ensuing loss of up to three billion RMB. Visible sponsors don't seem to be have earned no compensate. Peiping Olympic sports university research facility director ren that, in conjunction with the event of the fashionable Olympic Games, the Olympic prime team would like cash spent has gone up to eighty million to one hundred million greenbacks, for anyone company monetary all area unit a bunch of paying. Kodak's exit would additionally build alternative Olympic sponsors on the Olympic Games on investment a lot of cautious.
Gold has "the water"
"A little off can depreciate"
From 1896 trendy games, the athletes to win prize is awarded MEDALS of honor an emblem of conclusion, and also the Olympic medallion and uncounted dream of most award athletes. however a gold price of simply however much? folks typically assume gold is created of pure gold, however the fact is, gold is silver, simply plated with vi grams heavier gold. The London organizing committee even have recommended that the most effective athletes do not slam medallion together with her teeth, as a result of a part of the accounts for under of the entire weight of gold-plated of one hundred and twenty fifth, a trifle bit off, can let the medallion devaluation.
Highest value
Gold medal
The London 2012 athletic contest medallion
Weight: 412 g
Gold content: vi grams
Metal value: 4148 yuan
The 2012 London games issued by the medallion within the history of the medallion for the heaviest, whole body weighed 412 grams, every of the worth of the Olympic gold is barely six grams, accounting for one.34% of the entire weight, the remainder of the silver and for ninety two.5% 6.16% of the copper. London Olympic medallion is to date the sole a part of the silver value over gold (1613.90, 1.10, 0.07%) a part of the medallion, the total piece of gold metal price at regarding $4148, is that the history of the very best value medallion.
highest
Gold medal
1912 in Stockholm Olympic medallion
Weight: twenty four g
Gold content: twenty four g
Metal value: 7897 yuan
In 1912 in Stockholm Olympic Games, issued by the Olympic gold is by product of solid gold. At that point, the typical value per ounce of gold regarding $18.93, in sight of Stockholm Olympic medallion serious twenty four g, a medallion value regarding $16. however with the international gold going higher, and also the items of the very best medallion, the metal is value the maximum amount as $7897.
The most low cost
Gold medal
The 2000 Sydney Olympic medallion
Weight: one hundred eighty g
Gold content: vi grams
Metal value: 1800 yuan
The Sydney 2000 games issued by the honour thanks to the tiny size, and at the time, the gold, silver costs have weakened, at that point of the medallion material price solely regarding $80, is taken into account the foremost low cost medallion.
Of course, the medallion and also the price of the potential, like at auction.
The 2000 Sydney Olympic race champion Irwin, he can own the Sydney Olympic medallion hanging on the web, a purchase of 17000 greenbacks, to support of the Indian Ocean moving ridge that reconstruction efforts.
In 2003, women's wrestling champion ChenXiaoMin auction his medallion within the athletic contest, once the worth is one.28 million RMB.
In 2010, the Olympic medallion jock, within the u. s. 1980 toilet facility athletic game team member Mark Wells, to boost cash for the medallion within the auction. The medallion last on showroom modified hands once more, clinch a deal valence as high as $310700.
