Luxury car was once "premium" pronoun, land rover aurora, porsche cayenne, audi Q5 are representative of the markups, however in the market impact, now luxury car into a major disaster area of price war, under pressure to straight b-class price line.

Mercedes-benz is considered to be of a person of extraordinary powers of 2012 car price war the start, because of domestic and imported two channels can't for integration, which affected mercedes-benz brand in China market. The latest case is domestic GLK listed, GLK import price 80000 yuan every, you know, domestic and imported gap is in 80000 yuan or so, earlier, domestic car when grade E listed also have been imported car stopped the grade E.

Although, a lot of manufacturers say on the surface, will not participate in the Mercedes went up the price war, but strong market pressure, it's hard to find a car company not involved in price wars. Current car brand penchant for tens of thousands of yuan to hundreds of thousands of yuan price decline let the market for the shock, even the aurora, audi Q5 land rover also adding to the ranks of the price.

After this round of price war after, BMW, audi, Benz three brand all appear RMB 200000 models, and in two years ago, which is almost b-class price line. Someone says that, the price war compressed the current car sales profit margins, forcing the current car prices must go up at the shrines, back to the consumers a so-called current car brand of the truth.

Price war victims of the biggest dealer is especially new entrants, more and more dealers. A few days ago, a current car brand make a big ceremonial listing, but apportion gives each dealer dozens of places, be responsible for the customer the vendors' round ticket, even the tickets for $1000 each, dealers complain, "if ever make money time has almost, now is a can't afford it."

Dealers keep inventory

The price war did not seem to promote the growth of the market, but rather the inventory increase quickly. The latest statistics show that the whole of the domestic distributors inventory has reached 2.1 level, and industry thinks generally, more healthy number is 1.2. Circulation association of data showing that, in May, 2012 inventory coefficient is more than 2.5 brands are 13 home, among them the luxury brand Fidel's level of 6.18, with topped, eulogized in front.

"I think this survey figures don't too full." The English Philip dick, China business headquarters south regional director FuDao to our reporter says, at least the dealer is not south China so, according to a store when 50 to calculate the normal sales, each car prices for 500000 yuan, 6.18 inventory coefficient, means that the extrusion capital more than 150 million yuan, this obviously more than dealers can afford.

But current car inventory increase is indisputable reality. Guangzhou a famous luxury car dealer has revealed that the brand guangzhou three dealers July has joint to manufacturer complaints, can't start to guangzhou, but if not, it will take everyone give crushed to, say, the store didn't place to park.

Still bullish on luxury car

Although no previous hot state, but luxury car dealers of the rapid expansion of the seems to have that luxury car or profitable. The English Philip dick, China business headquarters south regional director FuTao to reporters said, from a dealer investment promotion situation, everyone still positive, it shows that everyone still is to value the luxury car, though not before that high growth and profitable. Statistical data shows, the first half of the year, the luxury car growth still is controlled in 30%, is still one of the fastest-growing segments of the market, audi, BMW is still a sharp increase. Luxury car overall situation continued good still.